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Shop / crest whitening toothpaste
The #1 Toothpaste Brand in America*, P&G calculation based on U.S. reported sales data for the year ending with December 26, 2020, offers a toothpaste that provides a long-lasting cooling sensation with an invigorating mint flavor. This toothpaste contains fluoride to fight cavities and features a remineralizing black and white striped formula that strengthens weakened tooth enamel. The gentle whitening toothpaste also brightens teeth by removing surface stains, thanks to the inclusion of charcoal in its formula.
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